Facebook 视觉注意力分布
The map shows what study participants spend the most time looking at. The areas that are dark red were looked at most.
facebook不透明贴图（Opacity Map）请注意翻译词语不一定准确，仅参考
This is the same information from the previous slide presented in a different way. The clear areas are what people saw when they looked at the profiles.
Facebook 页面的用户注意力等级
Web Page Fixation Order refers to the order in which participants looked at different elements on the page.
Facebook 眼球停留时间分布
The numbers on this page refer to how much time, in seconds, passed before participants looked at each page element. It does not refer to how much time they spent looking at each element.
Facebook Timeline 社交网络facebook的时间线 眼球视觉化 统计
This slide shows both the percentage of participants who looked at each page element and the amount of time they spent looking at it.
Facebook Wall Facebook墙视觉化统计
Facebook ads get seen by even fewer people in the new format than they did in the old format. Participants spent on average about the same amount of time on both.
Twitter rolled out a major redesign in December that rearranged page elements and added new features.
Twitter Visual Attention Level
In both profile designs, tweets get the most attention.
Twitter Opacity Map
Profile thumbnails got more attention when they moved from the left to the right.
Twitter Fixation Order
In both designs, participants looked toward the middle of the page first.
Twitter Average Time to First Fixation
On the old Twitter page, participants looked at tweets first. On the new page, people found the “who to follow” box first.
Viewers spent the longest amount of time looking at tweets.
新版 Twitter 视觉化统计
Tweets also hold the most attention in the new version of Twitter.
上面是techfrom转载的来自mashable的用户眼球热力图分布情况。
社交网络 mySpace
MySpace overhauled its site last year to take it from “social network” to “social entertainment destination.”
MySpace 视觉化注意力等级分布
In both the old and new profile, the top photos get the most attention and the information on the right side the least.
MySpace Opacity Map （不透明贴图）
Faces get seen more than anything else on both of Lady Gaga’s profiles.
MySpace 眼球注意力等级分布
In both profiles, participants looked at the top of the page first and the lower right-hand corner last.
MySpace 眼球停留时间分布
On average it takes seven seconds to reach the column with activities.
新版 MySpace 视觉化统计
All participants noticed Lady Gaga on top of the profile, and on average that’s what they spent the most time looking at.
旧版 MySpace 视觉化统计
Before the revamp, study participants still noticed the top photo the most, but spent even more time looking at it. They noticed other information on the page such as contact information and tour dates even less.
